Marketing Automation, what is it and why you should use it?
The way businesses communicate with customers and clients has certainly
changed over the years. Businesses are looking for better ways to
increase sales revenue, increase lead generation, improve lead nurturing,
improve the lead quality, and reduce the sales cycle. If you’re nodding
your head thinking yup, I want all that for my business, then Marketing
Automation may just be your answer.
So what exactly is Marketing Automation?
Simply put you can either shout at a specific demographic in hopes someone will hear you. Or you can talk to each customer and potential customer, at the right time with the right message. Marketing Automation helps you talk to each customer giving your business the ability to build strong relationships. By building a deep connection with your customers, your business will be discovered, driving more leads, increasing sales and proving ROI.
Marketing Automation drives a 451% increase in qualified leads for
businesses, according to The Annuitas Group. With an increase like
this, what could this do for your bottom line? Marketing Automation
is a leap forward in digital marketing. For the first time, your
business will have the resources to connect with each customer on
a one-on-one basis. For many businesses reaching out to customers
one-on-one isn’t realistic or cost effective and can be very time
consuming. With Marketing Automation we can help make all this possible
for your business saving you time and money giving you the ability
to communicate effectively with your customer and helping turn those
potential customers into loyal customers.
You may be saying to yourself, well I already get lots of leads. My questions to you would be how qualified are those leads and what is your conversion rate? With Marketing Automation you can start to distinguish the pieces of your sales process, letting you know exactly where leads are falling off and how you can fix it. This helps you to drive sales, be alerted to hot leads, track behavior and set up sales notifications. All helping you grow your business without having to break the bank.
Through Marketing Automation we can identify successful tactics and poor performances. Therefore we can eliminate waste and help improve your ROI. We can set up campaigns to find out how much it costs to get a new lead or what it takes to convert that lead into a new customer.
inConcert has a vested interest in helping your business succeed. We believe the biggest hurdle for any small business is time and money. We partnered with Sharp Spring so we can stay on top of the latest trends, offer our clients the most effective technology at a price that will help you achieve your goals but won’t blow your marketing budget.
We know this works, because we use it ourselves. We would love to show you how Marketing Automation can generate more leads, drive more sales and have a measurable return on your investment. Simply fill out the form to schedule a demo with us today. We will reach out to you to set up a time for us to talk.